I'm mad as hell, so here goes a shot
Frankly: that company sells virtually nothing but processed crap. Bars & shakes loaded with soy, artificial sweeteners, unpronounceable, mystery ingredients, and other Bad Stuff®. And now, it's All-Purpose Baking Mix and Penne Pasta, both absolutely chock full of gluten. Here's the press release.
The ingredients for one of the bars are what you see to the left. Amazing, eh? So, their only distinction from your run of the mill boxed crap is that it's lower in carbs? I guess so.
Here's the ingredients for the baking mix: "Wheat Gluten, Whole Grain Soy Flour, Modified Wheat Starch, Unprocessed Wheat Bran. CONTAINS WHEAT AND SOY." And the penne pasta: "Enriched Semolina (Semolina, Niacin, Iron (Ferrous Sulfate), Thiamin Mononitrate (Vitamin B1), Riboflavin (Vitamin B2, Folic Acid), Modified Wheat Starch, Wheat Gluten, Wheat Protein Isloate. CONTAINS WHEAT."
What I'm wondering is how may people with undiagnosed celiac disease (not a simple diagnosis) or gluten sensitivity — that doesn't rise to the level of full-blown celiac disease — are unwittingly going to use these and other Atkins products — often touted as "high protein" (i.e., gluten & soy) — to the general detriment of their health? From the press release.
The Atkins All Purpose Baking Mix is nutritionally sound, providing high levels of protein and fiber in each serving with only 1 gram of sugar. Each serving contains 20 grams of protein, 6 grams of fiber, 150 calories and only 5 net carbs.
Atkins Penne Pasta, made with enriched semolina wheat, packs a powerful protein punch, offering 11 grams of protein and 18 grams of fiber per serving. At only 140 calories per serving, Atkins Penne Pasta has only 1 gram of sugar and 19 grams of net carbs – half the carbs of regular pasta!
See what I mean? They are actually touting the gluten & soy!
There's more. What's with this obsession with having to not miss out? We did fine without grains, bread, pasta, pancakes, muffins and so on for over 2 million years (hint: we ate meat, vegetables, animal fats, fruits, and nuts), and now we can't? Again, from the press release.
"With the Atkins All Purpose Baking Mix and Penne Pasta, we're providing consumers with a wider range of healthy and delicious foods to enjoy as they embrace a low-carb lifestyle," said Jennifer McGhee, VP of Marketing for Atkins Nutritionals, Inc. "For years, people mistakenly thought that on Atkins, they'd never be able to eat bread or pasta again. Now with our new products, it's possible to enjoy lower carb versions of these foods without relinquishing taste."
"From a health standpoint, Atkins All Purpose Baking Mix and lower-carb Penne Pasta is great for people who need to better control their blood sugar, such as those following low-glycemic diets," added Colette Heimowitz, Vice President, Nutrition and Education at Atkins Nutritionals, Inc.
You know what? I knew Atkins' basic approach worked as far back as 1990, 19 years ago. how many times did I try it and fail? Oh, at least a half dozen, and the most I ever went was maybe three months. The focus was all wrong: low carb. In other words, the focus is on a method and not a principle — such principle being that we evolved to eat Real Food, and not wheat, soy, and a laundry list of artificial flavors, preservatives and who knows what all else. By focussing on method and not principle, you'll never fix the one thing that will keep most of you failing or miserable: hunger. There is no more sure, effective way to reset your hunger drive than with a natural diet. Atkins is doing its best to keep you on a modern diet, just one a bit lower in carbohydrate.
So what set this off? It was an email from Andea Davidoff of Atkins this morning, touting these new products.
I hope you are doing well. I wanted to let you know Atkins Nutritionals, Inc. announced that their new low-carb All Purpose Baking Mix and lower-carb Penne Pasta can now be pre-ordered by consumers at Atkins.com. You can view a full press release here.
Starting August 1st, both products will be available exclusively online at Atkins.com for a suggested retail price of $12.99 for a 2 pound pouch of baking mix and $3.99 for 12 oz. of penne pasta. The new Atkins All Purpose Baking Mix can be used to create a host of delicious baked goods such as pancakes, waffles, muffins and breads, while the Penne Pasta is made with enriched semolina wheat and has half the carbs of regular pasta!
These are two breakthrough products, and I’m happy to send you any further information, photos or recipes to utilize these products.
I think, given the gluten content of those products, they are actually worse for health than the higher-carb versions.
I'm a paleo advocate. Grains, particularly wheat, have no place in the human diet. Sorry to say that I believe that Atkins, et al, has lost its soul in the pursuit of popularity and financial gain.
She thanked me for my feedback. That being the case, I thought I'd be even more helpful.