Here’s an idea. How about the butter trade groups get together and create a new ad campaign featuring this heart surgeon dingbat. They could style it after the fabulous "Most Interesting Man in The World" Dos Equis commercials. Hell, they wouldn’t even have to create any new dialog to get started right way. It could go something like this, using quotes from the cited article and also this post on the same dufus I did over a year ago.
"…He thinks butter should be banned to protect the nation’s health…"
"…He advises people to eat less red meat, drink low-fat milk and switch to olive and sunflower oil…"
"…He speculates that replacing saturated fats with vegetable oil spreads will lower the intake of saturated fats…"
"…He claims that, as a heart surgeon, people have established coronary heart disease when they come to him…"
"Shyam Kolvekar is, The Most Stupidest Man in The World."
"I don’t always use a spread, but when I do, I prefer a chemically modified plastic-like substance colored yellow. Stay hungry, my friends."
Well, it’s a start. Where’s that Tom Naughton when you need him?
1/20/2010: And now there’s this. Cool. (HT: Andrew B in comments)
1/21/2010: Got an email from Dr. John Briffa in the UK this morning. He alerted me to this blog post of his recounting his email correspondence with Dr. Kolvekar. Though unsurprising, it’s a very interesting read.