I got an email yesterday from Bob Ewing, one of the folks behind The Primal Challenge Blog.

It’s Bob Ewing over at The Primal Challenge. I’ve teamed up with several primal runners — including New York Times bestselling author Christopher McDougall and the infamous Barefoot Ken Bob — in a campaign to help save the life of Amit Gupta. We’re working with a great charity, Swab a Cheek, Save a Life, that specializes in saving people’s lives that have cancer, and was started by a woman whose life was saved by a bone marrow transplant from a total stranger.

I will be running the DC Marine Corps Marathon on October 30 completely barefoot. And for the kicker, I’ll be wearing a tuxedo! Swab a Cheek will be hosting a bone marrow drive all day at the finish line of the race. Both are in honor of Amit. Also, I’m trying to raise $5000 for Swab a Cheek.

Amit Gupta is a young entrepreneur that you would really get a kick out of. He has an inspiring attitude even though he was diagnosed three weeks ago with leukemia. He needs a bone marrow transplant to survive, but he doesn’t have a match in the registry. He needs his match to join by November 29. There’s a big nationwide campaign right now to find his match.

We put together a great video that features some primal celebrities.

Right now there is a catastrophic nationwide shortage of people in the bone marrow registry, which results in people dying every day while waiting for a match. If only more people were in the registry, many of these lives would be saved.

Any chance you’d be willing to embed this video on your site? If so, that would be extremely appreciated and would certainly be helpful for Amit.

Always happy to help when I can. Check out the short video with lots of names and faces you may recognize.

And here’s your call to action links:

DC BAREFOOT RUN SITE
DONATE TO BOB’S FUNDRAISER
JOIN THE BONE MARROW REGISTRY

Please feel totally welcome and encouraged to pass this information along, on Facebook, Twitter, Goggle+, email and in any other way you can.