My “Beyond the Blog” Book is Available

FTA Book

Just a quick announcement that the book is finally available after the normal number of snags here & there, including the holidays getting in the way. I’ll perhaps have more to write about the book later.

I read through it very carefully last Saturday morning for the purpose of touch-ups here & there. I came away with the sense that I achieved my objective of making this a short read in an easy-to-understand style that will be the ideal book to give or recommend to friends, family, co-workers and colleagues—especially those who wonder what you’ve been up to in looking so good and never taking a sick day from work.

Yes, the title and marketing focus on weight and fat loss because that’s what everyone thinks it’s all about, primarily. But it’s far more than that. Primarily, it’s about thinking differently. Everything then flows from there including lots of information on health and nutrition. I do incorporate as much of my style as possible, in terms of essential ridicule of just about everything Conventional Wisdom…but I do it without vulgarity so, the book is safe for work and for grandma too.

I think this one stands a good shot at actually being read, perhaps more so than the 300-page books on the market. It keeps things pretty simple, to the point, and moves onto the next point.

I wanted a low price point for this, because I really want it to get out there and become the go-to book to introduce someone to paleo. So, the price of a fancy coffee concoction at Starbucks seemed about the way to go. It’s $3.99 for all of the e-versions (PDF, Kindle, Nook, iBook). The print version should be ready next week and of course, that will be a higher price point, but I’m not certain what, yet. It comes in at about 110 pages.

There are a number of free chapters you can read on line at Hyperink’s sales page for the book. That’s also the place to get the PDF version. For the other versions: Amazon Kindle and Barnes & Noble Nook. The Apple iBook comes later (I think) and definitely the print version.

Two other things. First, as primarily an e-book, I make heavy use of hyperlinks within the text. This is the way of the future—shorter books that assemble and synthesize information that’s available on the web. But, for those with devices that are not web-enabled or who opt for print, I will have up later today a page that gives all the links chapter-by-chapter, so nothing is left out. The URL is provided in the book. Second, also as an e-book, I can essentially update it and revise it as often as I want, even expand it. So, bring on the suggestions, references, better references than I already have, or whatever you think. Use my email for that, please. One advantage of getting the PDF version from Hyperink is that it comes with free lifetime updates.

Finally, I would greatly appreciate customer reviews at the three sales sites.

Update: I now have up a landing page with the TOC and introduction included.

Update 2: The amazingly comprehensive review by Livin’ La Vida Low-Carb man, Jimmy Moore.

Update 3: Stalwart Chris Highcock of Conditioning Research posts a review.

Richard Nikoley

I'm Richard Nikoley. Free The Animal began in 2003 and as of 2021, contains 5,000 posts. I blog what I wish...from health, diet, and food to travel and lifestyle; to politics, social antagonism, expat-living location and time independent—while you sleep—income. I celebrate the audacity and hubris to live by your own exclusive authority and take your own chances. Read More


  1. Andy on January 14, 2012 at 08:57

    Checking it out.

    “I’ve yet to complete licensing requirements but plan _too_ someday”

  2. Benjamin Morgan on January 14, 2012 at 10:17

    Any idea when it will be available on iBooks?

    • Richard Nikoley on January 14, 2012 at 10:19

      I will be finding out soon. FYI, when they emailed me the first draft of the PDF, I was able to open it in iBooks on my Pad. Not all the bells & whistles of native iBook books, but, the PDF does come with lifetime updates.

      I plan to do two major updates a year, minimum with a focus on additional content, more complete references, etc.

    • Andy on January 14, 2012 at 10:22

      The EPUB format works with iBooks. What I like to do is to transfer them over with the Dropbox app.

    • Andy on January 14, 2012 at 10:24

      aaand I’m reading it with Adobe Digital Editions on my PC as well, one of the better EPUB readers.

    • Richard Nikoley on January 14, 2012 at 10:28

      Alright, Andy. That’s about enough bragging about your technical prowess. 🙂

  3. Luella Kiessling on January 14, 2012 at 10:27

    Rick, I am really excited for you and proud that I have known you almost all of your life. You are a lot of interesting things but you have never wavered on firm strength of belief in something you know will genuinely help others. Best wishes always.

    • Richard Nikoley on January 14, 2012 at 10:29

      Thanks Luella. Hope all is well, and…

      Go 49ers. 🙂

  4. Andy on January 14, 2012 at 10:47

    More feedback:

    “How about a visual representation? What if we compared the nutrition in an average loaf of bread (about 1,400 calories) to say, the same number of calories of beef liver and salmon?”

    If there’s supposed to be graphs here I don’t see them in the EPUB version.

    It would also be nice if it had metadata such as the title, tuthor and cover image.

    • Richard Nikoley on January 14, 2012 at 11:24


      Just verified for myself that images don’t show up in the Kindle version. My wife downloaded to her iPad from Amazon this AM. Got an instant reply back from head guy at Hyperink and he has the engineering team on it. Thanks for the quick heads up. I assume that when they resolve, they’ll be able to push the new version to anyone who already purchased.

  5. Andy on January 14, 2012 at 10:54

    Again at “Here’s the graphic, with the fruit on the top and beef liver on the bottom.” – no graphics.

    Could it be all have been left out?

    Sorry for the spam 😉

    • Richard Nikoley on January 14, 2012 at 11:00


      Spam? Hell no. Thank you for pointing to any deal-breaker flaws, and not having images certainly qualifies. I have already emailed the publisher.

      This WILL BE made right and I apologize for the trouble.

  6. Lute Nikoley on January 14, 2012 at 10:57

    I ditto Luella’s comment, I just got it for my iPad Kindle. Already started reading it. See ya tonight at Twin Rivers at 6. Then on to Wesley for a great prime rib dinner.

  7. Jeff on January 14, 2012 at 14:19

    Half way thru it (even with bad eye problems) and really enjoying it. Like others have said, all the graphics aren’t there, but that will be fixed if I know Richard like I think I do.

    Good work and congrats.


  8. Elkman on January 14, 2012 at 19:09

    My family pitched in and bought me a Sony Reader TR1 this Christmas. I think it primarily uses EPUB format. I’m pretty set in my ways and have an entire floor of print books… but I’m giving this a go.

    $3.99 is pretty fair for an e-book and would totally buy one if there is EPUB. Not entirely clear if this is so.

    • Richard Nikoley on January 15, 2012 at 16:03

      If not mistaken, the B&N Nook version is epub and Amazon is mobi. I think I know this because in fixing the images issue last night, an engineer sent me both files. When I opened the epub one, it opened in my Sony Reader software, which I have because the Sony is the first sink device I bought years ago and still have some unread books on it.

  9. Don on January 14, 2012 at 22:58

    I’m clicking on the amazon link and the page is telling me your book is “not currently available.” I sometimes see this message as I am in Canada and some publishers don’t make Kindle versions of their books available here. Any plans to have a version available outside the U.S.?

    • Adam on January 14, 2012 at 23:05

      Getting the same message in Australia. No pricing/availability.

    • Steve on January 15, 2012 at 01:06

      It’s quite easy to change your kindle account to a US based one (and change it back again) from within the Kindle settings page of your account. That’s what I’ve done many times to take advantage of better pricing/availability.
      Or you could just buy it from the Hyperink site which is what I did last night (I’m in the UK)


    • Don on January 15, 2012 at 07:35

      Thanks for the suggestion, Steve. I did change my country to the United States in my Kindle settings (it helps that I already have an American address associated with my account that I have received shipments at) and I was able to download Richard’s book. Having said that, it would still be great to see it available to Canadian Kindle owners.

    • Adam on January 15, 2012 at 15:56

      Seems to have worked, thanks.

    • Richard Nikoley on January 15, 2012 at 07:37

      According to the head guy in an email yesterday, it is supposed to propagate to all the international sites. Perhaps give it a couple of days and if not, I’ll ping them again.

  10. Steve on January 15, 2012 at 01:30

    Couple of typos so far:

    P17, the 5 point plan actually has 6 points ( intentional?)
    P36 The title, “Fast as the good guy”, should be “Fat as the good guy”

    Hope you don’t mind me pointing stuff like this out, really enjoying it so far, not enough swearing though. Can we get a “Director’s Cut” at a later date with all the swear words put back in? 😉

    • Richard Nikoley on January 15, 2012 at 07:40

      Thanks Steve. Yes, weirdly, I had caught the 5 vs 6 point thing a good while back and was told it had been corrected, and it was in the draft I read last weekend. Then my chief editor eded up not being at Hyperink anymore and I guess in the shuffle, an older version is what ultimately got published.

      I’m told that’s fixed as well as the images issue, but that was in an email late last night and I have yet to verify for myself. Off to do that now.

  11. Will on January 15, 2012 at 05:02

    Downloaded and read almost all of it yesterday. Great job!

  12. Pauline on January 15, 2012 at 07:59

    Hi Richard, very excited to get your e-book but when I go onto amazon sites (both the uk and .com), there is no link to purchase, tried last night and thought maybe it will be active today, still can’t access it and wonder why? Want to download onto my kindle on both Ipad and PC, but can’t seem to do either… Going to try again later. Hope I can get it soon with the rest of us in the UK/Europe. Good luck with all of this I think the pricing is just right, and you will get a loads of people getting it downloaded.

    • Richard Nikoley on January 15, 2012 at 08:32

      Hi Pauline:

      Got the images issue resolved and this is the next thing. Apparently, it’s some propagation issue, updating databases and such. I have been assured it will be available on all other Amazon Kindle sites.

  13. J. Stanton - on January 15, 2012 at 14:46

    Congratulations, Richard!

    Welcome to the wacky world of publishing, where nothing happens quite like you think it should, or on the schedule you hoped for…even online.


  14. […] image I at first thought the title was “Beyond the Blog,” and even Richard refers to it as “My ‘Beyond the Blog’ Book”. Congratulations, […]

  15. […] image I at first thought the title was “Beyond the Blog,” and even Richard refers to it as “My ‘Beyond the Blog’ Book”. Congratulations, […]

  16. Razwell on January 16, 2012 at 07:36

    That’s awesome. Your book is more than a fair price, Richard. That certainly works in your favor to get the message out there about Paleolithic principled eating to lay a nice foundation for health.

  17. Bubbaj30 on January 16, 2012 at 09:28

    I can’t get it on my kindle (iPad). It says “not currently available”. Does it make a difference if I am in Canada?

    • Richard Nikoley on January 16, 2012 at 09:32

      I’m told by the publishers that it’s in the queue for the various international sites but that since it was uploaded on Friday that it’s probably because of the weekend. They are watching the situation so that it becomes available everywhere.

    • bubbaj30 on January 16, 2012 at 13:53

      Ok Richard. Looking forward to reading it! Keep up the good work!

  18. Will on January 16, 2012 at 12:08

    I’ve recently read Wolf’s and yours, Richard. I think they are exact compliments. Wolf – TONS of info to justify nearly every assertion in the work. Important and helpful for a certain crowd. Yours, well, concision is the word – short, sweet, to the point. Exactly what a bunch of people need, who aren’t looking to know all the medical ins and outs, but simply want the goods on “how to.” I’d recommend your book in a heart-beat. Fast read, fun read, and not nearly so “colorful” as you tend to be on here!!!

    • Richard Nikoley on January 16, 2012 at 16:03


      Thanks for that. It would be so helpful if you could put up something to that effect as a review on Amazon. Publisher informs me that having the reviews really drives more exposure and sales.

    • Will on January 16, 2012 at 17:02


  19. Sam Fabela on January 16, 2012 at 13:29

    Congratulations. Looking forward to purchasing and digesting it in its entirety. And Grandma and I very much appreciate your keeping it PG rated.

    Sam Fabela

    • Richard Nikoley on January 16, 2012 at 17:11

      Well, Sam, there is the bit about “Penis Enlargement” (lose the fat!), so perhaps it gets a PG-13. 🙂

      Thanks and, Go 49ers!

  20. […] a cool comment that came in […]

  21. Daniel Hagg, MD on January 16, 2012 at 18:15


    Just bought the book. Of course I would have paid much more given how much enjoyment your site has provided over the years. I will get too it soon (it’s 4th in the q) and leave a review on amazon.

    Best, Dan

  22. Tin Tin on January 17, 2012 at 15:49

    Good review by Jimmy. I’ll get my copy after it’s reviewed by Art 😉

    • Richard Nikoley on January 17, 2012 at 15:58

      Tin Tin:

      You’ll likely wait a long while, bit maybe I’ll be surprised. When I was drafting it I used a couple of quotes from him. One was from that old T-Nation interview and the other, in his EvFit essay, about how the heart is not a steady state organ, like a diesel generator (my analogy). Out of courtesy, I emailed him a copy/paste of the section. He emailed back saying that he was disappointed about sales numbers for his book, but how that’s the way it goes for not being the first:

      “Being early or even first does count for much.

      “The simple elegance of my book never got across in the book, or so I think.”

      He could have been first of the new breed, i.e., a few years back. Instead, he closed up his blog. Go figure.

      I still included him in the additional resources because, as I told him long ago, I will never, ever fail to give you credit for getting me started on this.

      Emailed him a PDF, as I did to all those I referenced.

      No response as of yet.

      That said, I will always reference Art.

  23. MarkD on January 18, 2012 at 04:50


    I can’t find your book on the UK Amazon page – Can you help

    Cheers – Mark

    • Richard Nikoley on January 18, 2012 at 08:45

      Apparently it’s going to take a while for it to show up on the international sites. I don’t know how long and apparently, neither does my publisher.

    • MarkD on January 18, 2012 at 09:31

      The strange thing is that I can’t even find it on the US site (Your link works, but searched on “free the animal” and “Richard Nikoley” turn up nothing!

    • Richard Nikoley on January 18, 2012 at 10:09

      Hmm, I’ll try searching those terms but if i search just nikoley, it’s the top hit:

    • Richard Nikoley on January 18, 2012 at 10:10

      Huh, perhaps they deliver search results differently outside the US. Searching free the animal renders my book second and richard nikoley renders it first.

    • Tin Tin on January 18, 2012 at 13:28

      Mark, Richard, me too. When I search the for either ‘Nikoley’, ‘Free the Animal’ Richard’s book is nowhere to be seen. The only way I can get the book to show up is click on Richards’s link in his post. I’m accessing amazon from outside the good old USA.

  24. MarkD on January 18, 2012 at 13:54


    Will keep looking and buy it when it’s there.

    Hope you get good sales figures, you deserve them.

  25. Alexander Viniarsky on January 23, 2012 at 21:24

    I’m trying to buy your book from Australia through but there’s still “no pricing information available”, which is strange–I’ve never had that before. Since there’s no aussie amazon, I tend to make all my online book purchases through the US website.

    I might just buy it through hyperink and then do a good ol’ conversion.

    Thought I’d let you know, though.


    • Richard Nikoley on January 24, 2012 at 10:22


      Yea, one other issue we’ve seen is that it’s not showing up for lots of outside-US IP addresses even on the US site.

      My publishers have just republished the whole thing, hoping this time it’ll do what it’s supposed to do. Hopefully, within 24-48 hours.

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