Free The Animal Book Update and Thanks For All The Help

Just a post to acknowledge all who have helped promote the book but haven’t been mentioned yet. I wish to acknowledge every effort to promote my book via blog posts and Amazon reviews, so if I’ve missed anyone, please let me know so I can include you. Things are going well in terms of sales, the print version is available, it’s now up on the applicable international Amazon sites (Kindle), as well as Kobo. I’m told it will be on iBooks in March.

Since my last update acknowledging those who have helped, here’s a round out of what’s happened since.

~ Got a mention from Dr. Stephen Guyenet, PhD, of Whole Health Source.

I haven’t had a chance to read it yet, but Richard has a reasonable perspective on diet/health and a sharp wit.

~ Paul Jaminet, PhD, author of and blogger at Perfect Health Diet gives a mention.

Richard Nikoley’s new book, Free The Animal: Lose Weight & Fat With The paleo Diet, has come out. From the cover image I at first thought the title was “Beyond the Blog,” and even Richard refers to it as “My ‘Beyond the Blog’ Book”. Congratulations, Richard.

~ Weekend Link Love from Mark Sisson of Mark’s Daily Apple.

My good friend Richard Nikoley has just released his book, and it’s a great no-holds-barred introduction to the paleo lifestyle. Go pick up a copy.

~ Tom Naughton, creator of the documentary film Fat Head (available at Amazon, Netfix and Hulu) provides an extensive review of the book.

I enjoyed this book because it’s Richard Nikoley being Richard Nikoley: analytical, humorous, encouraging, provocative and — as you know if you read his Free the Animal blog — occasionally pissed off!

Weaving together strands of evolutionary logic, findings from research, and personal experiences, Nikoley argues the case the book’s title suggests: the key to lasting weight loss and superior health is to stop following the advice peddled by the anti-fat hysterics and to eat like our paleo ancestors.

~ And thanks to Paul Ellers of Paul’s Health Blog for his nice mention of the book.

At last count when I did an update, there were 10 Amazon reviews, all 5-star. There are now 15 reviews: (13) 5-star, (1) 4-star, (1) 2-star.

4.0 out of 5 stars A nice primer on primal living, February 4, 2012, By EvilGnome6 (Scottsdale, AZ USA)

This is nice primer on primal living that covers all the bases without delving into too much of the science. You could easily read this in a single evening and use it as a jumping point for further study. Nikoley makes liberal use of hyperlinks within the book for those hungry for deeper explanations.

The only quibble I have is that I think he overstates the importance of intermittent fasting. I don’t think it is appropriate for everyone in every situation and shouldn’t be adopted until the diet and exercise are well established. Even then, IF could be counter-productive for some.

That aside, Nikoley lays out a great foundation for someone new to the paleo concept. The book also serves as a useful reminder for those more seasoned in primal living to focus on the core principles that yield the greatest return for the least amount of effort. It is easy to spend too much time tinkering around the edges of nutrition and losing sight of the big picture.

5.0 out of 5 stars Thinking of going paleo or Primal? Make this your first book, February 3, 2012 By R. Foshee (Boca Raton, FL) (excerpt of longer review)

…Because Richard Nikoley has now written literally the easiest book on paleo dieting I’ve ever read in Free The Animal: Lose Weight & Fat With The paleo Diet. His 111 page ebook was more informative than everything else I’d read thus far because he cut through all the BS, the big words, most of the science, and fluff. He distilled the entire paleo movement and ideals down to literally half of what his peers are able to do to say the same thing. I’m not dissing other writers, their books and blog posts are absolutely wonderful but for someone just starting out in the paleo way of eating, they need the basics, **they just need to get started in the right direction** and Richard does this perfectly. He provides the perfect kickstart to get you going on your journey while setting you up to keep asking questions that require the more in-depth books from Sisson, Wolf, or Jaminet.

This is now my go-to book of recommendation for anyone asking me about my crazy Caveman diet. It’ll take a miracle for someone to write a book this short, concise, and straightforward for a beginner paleo eater, and until that happens, Free The Animal is hands down the way to go for information.

2.0 out of 5 stars Too relgious, poorly edited, February 3, 2012 By T. Anderson (Scottsdale, AZ)

The books states that we are only here to have sex. Really? Then what? Eventually, we will all die. Scientists tell us that the universe will die someday. So everything we are doing, will do or have done is ultimately meaningless. Who can live knowing their actions have no ultimate meaning, value or purpose? I wish the author had just given us his tips for physical health instead of adding his religious beliefs. Those topics are better covered by those who have studied it in depth (e.g., Charlie Bing of Simply by Grace: An Introduction to God’s Life-Changing Gift.

5.0 out of 5 stars charming and motivating, January 28, 2012 By N N Taleb “Nassim N Taleb”

A charming primer on the paleo idea, with an illustration through the authors own life. I read it in one sitting.

5.0 out of 5 stars A Must Read For Those Interested In The Caveman Diet, January 25, 2012 By bhooper

Regardless of your familiarity with the paleo-primal lifestyle, Richard Nikoley’s pithy and insightful book delivers an excellent overview and summary of the diet and its advantages. Nikoley’s genius lies not in reciting the standard litany of health benefits–among other things: increasing your energy, lowering your weight, reducing cholesterol, stabilizing blood sugar, suppressing allergies, calming arthritis pain, and so on–but in providing an engaging introduction to the diet and its potential. Highly recommended for both the veteran paleo practitioner and the uninitiated reader who is interested in learning more.

Thanks to all of you who have helped not only with purchases approaching the 2,000 mark, but also for your reviews. No matter how you judge the book, if you have read it, PLEASE take a moment to put a review up on Amazon. This is the chief way whereby the book gets promoted by Amazon itself, in the “customers also bought,” and “you might also like” suggestions Amazon provides.

Richard Nikoley

I'm Richard Nikoley. Free The Animal began in 2003 and as of 2021, contains 5,000 posts. I blog what I wish...from health, diet, and food to travel and lifestyle; to politics, social antagonism, expat-living location and time independent—while you sleep—income. I celebrate the audacity and hubris to live by your own exclusive authority and take your own chances. Read More


  1. Janet on February 4, 2012 at 13:52

    I bought it for my Barnes and Noble Nook the other day. Just found your blog and along with the great information and those who comment and contribute–it is very entertaining and frankly, I can’t even put the blog down, let alone your book, Robert, when I plop into my comfy chair and pick up my tablet. What is nice about being new to this way of healthy eating and living, all the blogs have archives I can immerse myself in. Doing great–I am a 63 year old gal, in pretty good health, always exercised and had cut out white flour and sugar in the fall and limited carbs cause I always feel better. But now I am serious and have been eating real foods since middle of December. I actually have a waistline now, my aches and pains are GONE, GERD GONE, more energy, and people have already said I look younger. And another friend “wants whatever you are having” Ha. Well, working on that too.

    Keep continuing to inform and encourage us in the one-of-a-kind way you do, Robert.

    • Richard Nikoley on February 4, 2012 at 13:59

      Fabulous, Janet. Keep it up and pop in and let us know of your continuing progress any time to have an inkling.

  2. Janet on February 4, 2012 at 13:54

    Sorry, Richard. Paleo goodness hasn’t hit the brain cells yet. (My hubby is named Robert–I go there naturally after 45 years married to the same guy). Apologies.

    • Richard Nikoley on February 4, 2012 at 13:59

      Perfectly OK. I have friends named Robert the they’re pretty good guys. 🙂

  3. Mick Hamblen on February 4, 2012 at 17:15

    Fathead theMovie is also available in iTunes. Where I got it in fact…

  4. jon w on February 5, 2012 at 00:12

    LOVE LOVE the 2-star review! In a totally original way, it pays your writing one of the best compliments I’ve seen.

    • Sean on February 5, 2012 at 01:51

      Agreed. A bad review from an obvious idiot is worth more than a five star review.

      “You can calculate the worth of a man by the number of his enemies, and the importance of a work of art by the harm that is spoken of it.”
      Gustave Flaubert

    • Richard Nikoley on February 5, 2012 at 08:21

      I agree that it tend to lend a bit credibility to the reviews section

    • Jeremy Voluntaryist on February 6, 2012 at 12:58

      Totally! That “T. Anderson (Scottsdale, AZ)” can’t even spell the word “religious” and then goes on to promote a religious nut job is classic.

      “Those topics are better covered by those who have studied it in depth”. Hey moron, what’s to say that Richard hasn’t spent decades studying religion? Or that he spent only 5 minutes and saw all the bullshit that didn’t match up and abandoned it…

      You can’t convince a believer of anything; for their belief is not based on evidence, it’s based on a deep-seated need to believe. – Carl Sagan

  5. Kyle Bennett on February 5, 2012 at 10:20

    Nassim Taleb? Is that for real?

    • Richard Nikoley on February 5, 2012 at 10:21

      Yep. He’s been doing Paleo for a while. He’s commented here a time or two in the past.

    • Kyle Bennett on February 5, 2012 at 10:32

      You two could get together and design a signature dish: Roasted black swan basted in an over-abundance of currant-cy sauce.

  6. realLife on February 7, 2012 at 07:37

    didn’t I tell you that you will get support from the Paleo low carb community!

    now how is the blogblog plan working out.. and hope you got your mojo back from the flu-ies.

Leave a Comment

Follow by Email8k