Elixa Probiotic has been a pretty cool endeavor for me. I’ve been writing about it for a year and a half, have made decent money from it, and it seems to be enjoyed by lots of people. For instance, 50% of people who order once, order again. This is pretty remarkable, considering that it’s marketed as either a one-time thing or only every now & then—such as after an illness, round of antibiotics, food poisoning, or an alcohol-centric vacation. Digging deeper into the order data, 90% of these repeat orders are for larger order sizes than the first and having asked…
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