In April of 2015, I wrote a post about a unique probiotic. That was just over six years ago. It was well received so I collaborated with the manufacturer to create a pretty damn fine 2nd post: FODMAP Prebiotic Arms Dealing, Probiotic Mercenaries, and Uganda.
Englishman Karl Seddon and I have been good mates ever since and it counts as one of my best mutually beneficial relationship gigs.
Why? Because he’s honest and forthright. Moreover, he has the biotech education, capital, and business acumen necessary to create, manufacture, package, and ship his own probiotic all over the world. He stands behind it. It’s his baby. He’s accountable and understands that fully.
Most probiotics are “trade secret” blends of stuff from 5-gallon buckets on shelves, put into a standard gelcap, funneled into plastic jars with fancy labels—and 90% of all cost is in the marketing of the lies and hype. Karl gets to walk out and see how his own cultures are doing, ensuring all parameters are correct—like a commercial airline pilot on final approach; then he packages it in a way that ensures the 60-capsules per 6-day course remain intact until it gets to your colon so as to not be killed right off the bat in your stomach acid.
All other probiotics are in short pants by comparison.
That picture above? That’s taken right here in Thailand, just right now. A couple of months back I ended up having to have a round of antibiotics as a tradeoff—to rid myself of what was likely a lingering and persistent chronic sinus infection. Worth it, but, the gut and TMI stuff was just not great since that time. So, I emailed Karl last week and asked him to spot me a couple of 6-day courses and he dispatched it right away from England, standard post. Three days later, it’s in my unit at Rawai Beach, Phuket, Thailand, no import duty.
If you scour the internet for negative feedback, what you find are sites that hold up Elixa, uniquely, as the one you better not take, and gives you a list of alternatives, all affiliate links. What does that tell you? Hilariously, it’s easy to tell that the “reviewer” never bought Elixa, because it will write things like “shortly after I swallowed the capsule…”
Uh, each dose of the 6-day course is 10 capsules, individually packaged.
Now, since I’ve had this on the sidebar of my blog for 6 years, don’t you think I would have had some complaints by now? I wish, actually, but no, quite to the contrary. Honestly, I have had a small handful tell me they didn’t notice anything either way. That’s fine. But, the last time I checked with Karl he had no complaints or refund requests from those who ordered via my affiliate link. He also tells me that about 65% place a second order.
“Yea bla bla bla Richard, but how much do you really sell? So, 10-20 customers over 6 years bla bla yada yada…”
So, I got busy in 2015 and wrote some posts, a few more in 2016, and the last of 13 posts was in February of 2017 and I haven’t said another word about Elixa in 4 1/2 years. A total of what, maybe 20 hours worth of focussed effort made me $30,000? Sounds about right.
What if I had put in a few hundred hours? What if I had asked Karl about buying wholesale, manage my own inventory, marketing, storefront or shipping, etc?
This is a 10% sales commission.
So, that kinda answers the question, “how many sales, Richard?”
So my total of 20 customers popped for $15K each on probiotics….
All of my hater-sycophants are morons.
So, here, check out the list of 13 posts I wrote if you like. And here’s the link if you want to try it out for yourself.