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Groking IQ Like You Never…

Whoa, far out, man! Today I decided to sit down and scribble a lot, until I came up with a picture of how I pretty much see IQ. Of course, somewhat tongue-in-cheek, I make a...
Read more... about Groking IQ Like You Never…

What Is It?

I began writing Free the Animal in 2003 as just a little thing to try. Twenty years later, and it turns out that I’ve written over 5,500 posts. And counting. Daily.

If there’s any theme to gather in those 5 million words, it’s that I celebrate the audacity and hubris to live by my own exclusive authority and take my own chances. How about you?


Could you use an insight, tip, or lesson-learned once per week from decades of building businesses, managing employees, completing projects, living abroad, and travelling the world?

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Top Five Reasons Why I Pay Money

Sometimes his posts challenge my worldview in uncomfortable ways.

It’s what smart people do

Sometimes his writing ‘offends me’.  That’s the writing I like best

Hooray anarchy!

I have been reading your shit for 10 years

He will never lie to you

Richard isn’t a “guru” and doesn’t aspire to be one, but if he says something you know it’s worth taking some time to think about it.

Always interesting

I’ll have to give them a read once I free some time up. But they do look interesting. Anyway, I highly recommend.


You actually make me think, even when I don’t agree with you at first I often end up considering your points valid.

It’s a Simple Choice

Richard’s writings are and have always been funny and offensive.

Smart, Interesting, Big Hearted Jackass

…content that will make you question the dogma of the mainstream. Literally free your mind & free your inner animal.

Battling Dogma!

…boldness and DGAF attitude of Richard…that helped motivate me to Vote with my Feet and move to Florida.

Raw and Unfiltered

…honestly given viewpoints should be unfiltered.

Encouraging, defiant, brave, always honest

I am that rare thing a paying female member. Why? I enjoy getting the honest male point of view with all the rawness and crudity that sometimes entails.

Me Love You Long Time

The essence of the experience has been change. You go from one thing to the next as the spirit moves you. I don’t want to miss out on what’s next.

Awesome from a longtime reader

I have been reading Free The Animal since 2008. It keeps getting better.

He’s an arrogant prick

…he went on full macho offensive as if I’d insulted his manhood.

Reliably interesting.

A different point of view is helpful to know, regardless of disagreement.

Cuts through all the bull & pulls no punches

He’s been connecting the dots for years and got the track record to prove his cred

Brilliant iconoclast

Always interesting, always informative, always teaching me something new, something beneficial

Impossible to feel indifferent about Nikoley!

I am an unabashed fan. I put Richard into the same bucket as Vox Day, Karl Denninger, and Chris Langan.

Straight info without channeling into product

I’ve been back and forth to a lot of sites over the years but this one is consistently good.

This Blog Is Not For You

If you refuse to be phony, false, plastic then your money will be well spent.

Paid Membership

…heartstrings post got to me. What you did for Yui and kids was great. The house and schooling especially, and then the car and help with the shop.

Robust intellect. Irreverent narrative. Good laughs.

…intrigues me, some narratives make me cringe (intentionally) and gets me to examine my beliefs and knowledge base.

Learn HOW to think, not what to think

I’m not here for co-signing, circle jerk echo chamber nonsense. I’m here for the truth, and that is what Richard delivers.

…unique, honest, based in reason

Because it amazes me how often he says what I’ve been thinking […] he called the fiasco that was the pandemic response very early on and was right.

Richard Makes Me Think

He gives narratives/takes on subjects that, while entertaining, often makes me think and question how I view things.

Uncompromising Content

Richard punches hard with a follow up hug.

Appreciate his honest comments.

I have been reading his blogs and watching his videos for many years now. Always honest and thought provoking.

Like a brother.

I don’t agree with some of the politics and some stuff I don’t even understand. But I keep coming back.

Refreshingly Different

Richard is great fun. Even if you don’t agree with his take, it’s always refreshingly different.

Total Macho Arsehole

Richard is intelligent and thought provoking. So much better now he is off the piss lol.

The Synthesizer

The king of synthesizing ideas across many domains of knowledge to spin together a cohesive view on a topic. Richard’s point of view is the first I seek to help orient my thinking.

Understanding the big picture

…helped me feel better about my station in life and has given me some pride in what I do, instead of feel the usual frustration.


Keep up the excellent work. Always have enjoyed your output.

A classic

I know a classic when I read it.

Grandma’s Life Revolutionized

Richard Nikoley’s guidance over the years has been nothing short of revolutionary for this old lady!

Your $5,000 Post

“…worth 10x the amount that you charge for lifetime membership.”

Richard thanks for your insight

“thanks for your insight over the years”

First written anything on this blog

Richard always keeps me on my toes, his breadth of knowledge is at times intimidating

Richard has great instincts

He has that “spidey sense” when it comes to the big picture stuff.

You Nailed Those

I read the 98 posts on COVID in which you were 100% correct.

Unwavering Quest for Truth

…unwavering commitment to truth and transparency. He’s not one to shy away from calling out the nonsense and BS that permeate global society.

cyberspace says this and i agree.

Richard has consistently been ahead of the game, foreseeing breakthroughs and developments in health, wellness, politics, and beyond before they hit the mainstream.

Silent Revolution of Truth

Richard possesses this ability to penetrate the veils of deception, exposing the fallacies that have become ingrained in our collective consciousness.

Unmasking Universal Untruths

Richard Nikoley, wielded an almost supernatural ability to peer into the future and unmask the nonsense that so many blindly accepted as truth.

Straight Talk No Spin

Richard’s no-nonsense approach cuts through the BS like a hot knife

Nourishes My Family and Soul

His masculine approach to health and nutrition resonates with me, as it aligns with the values my husband and I hold.

BLUF: All Killer, No Filler

On the rare occasion he gets something wrong, he owns it. Period. Integrity like that is hard to find.

On the Cusp of intuition

His vast knowledge and experience are worth hearing about to add value to your own life!!

Nails the Nuances of Obesity

I work in the obesity field at a PhD level. His understanding of the multifaceted and multifactorial nature of obesity and weight loss is substantial

Illuminates Politics

Sees what the future probably brings…uncanny how often he’s right about big stuff, and the courage it takes when everybody is saying the opposite.

Richard is a preternatural father-figure.

I’ve followed you since Paleo. You’re always ahead the curve, whatever the topic. It’s your gung fu.

Things you would have known…

Things you would have known back in the day if you just listened to Richard:

I decided to buy a membership as a thank you

The world needs voices speaking up loudly to point out where the emperor is wearing no clothes, and you do that.

I wanted to reach out to express my appreciation

I was so intrigued that I bookmarked your site for future reference.

Richard’s wild ride through life

Why do we keep coming back for more? It’s simple: Richard is unapologetically himself. … He’ll never deceive you or sell you out for a quick buck.

A Rare Bird

Richard is one of those people, that’s why I subscribe.

RN is an animal

Some of Richard’s work is painful to read. It is honest.

The Real Deal

I’ve been an eager consumer of Richard’s explorations of the galaxy for about 15 years now. In that time, I’ve found him to be an insatiable pursuer of truth and a brilliant narrator of his experiences along the way.

…he cuts through the bullshit

10 years. Ever since I have known him, he has been ahead of the curve. With an incisive eye and a sharp digital tongue, he cuts through the bullshit and lays out the pertinent facts that others can’t seem to see.

…he cuts through the bullshit

I have been reading Richard for 10 years. Ever since I have known him, he has been ahead of the curve. With an incisive eye and a sharp digital tongue, he cuts through the bullshit and lays out the pertinent facts that others can’t seem to see.

Total breath of fresh air on politics. Richard has a masterful grasp of economics and human behavior that keep him free of the corporate media’s narrative framing. As such his takes are always extremely insightful. He called the 2016 election for Trump without batting an eye, even in the face of stiff doubt from many others (including me).

He got me on board the crypto train early, and I am very grateful to have been a beneficiary of his wisdom. I have never sold my stuff, and I am damn glad of it.

Richard’s perspective has been invaluable in the dietary debates around weight control and optimal health. He was one of the first to shatter the predominant myths of the low-carb cult from within and bring to light many truths that seem so obvious now but were heavily propagandized away by the LC blogger community.

I believed deeply for many years that carbs were the reason people were fat. I now understand that simply isn’t true for most of us. This dogma conflates chronic illness such as diabetes with fat accumulation in otherwise healthy humans.

Low-carb works primarily because it is a calorie reduction. Secondarily, it tends to increase protein consumption, which preserves muscle and makes the body feel fed & satisfied. But guess what…you can do the same thing with plenty of carbs and much less fat. And for me, the latter has provided undeniably superior results.

Gorging on dietary fat (whether you call it “keto” or not) is a stupid idea with counterproductive results. It stacks on the calories and eventually stalls or even reverses weight loss. It depletes your glycogen and atrophies the body’s ability to metabolize carbs. Richard has frequently mentioned the Inuit’s insane blood sugar test, resulting in readings of over 300 for several hours. That study was pivotal, and I still mention it to well intended but oafishly duped keto nerds to this day.

The likes of Jimmy Moore had countless naive people convinced that guzzling down butter, limiting your protein, and never touching a carb were the keys to weight loss. Moore chanted this stuff daily as he packed on huge pounds himself. He dismissed it all as “stress” while continuing to double down. I cannot even imagine how many people spent months or years following such horrible advice and watching the scale go in the wrong direction.

Richard saw before virtually anyone else in the community that Moore’s advice was going to hurt people. I thought Richard was being too harsh at first, but now it’s clear his instincts were correct. Though unrelated, I can’t help but mention that I recently stumbled upon Moore’s pedo conviction story. Holy shit. What a disaster he was to the community.

I will turn 40 this year, and for the first time in my life, I am meticulously tracking calories, both in and out, every single day. It’s all too easy with food databases in smartphone apps and the calorimeter on smartwatches. Serious game changers relative to even 10 years ago.

I target 200 grams each of carbs and protein, and vary fat based on my goals of the week (either bulk, trim, or maintain). This is of course buttressed by near-daily visits to the gym for strength training and extra light cardio as needed.

When I do a deep calorie cut, my hunger is mild and fleeting if it is present at all. If my body starts getting tired of it, I take a day or two off at maintenance, then go right back in. Shocker, it works like a charm.

I don’t know if I would have reached these conclusions without Richard’s work. It takes persistence and persuasion to get through and change someone’s beliefs, and I credit him hugely with my epiphanies here.

January 17, 2024
United States

The Real Deal

I’ve been an eager consumer of Richard’s explorations of the galaxy for about 15 years now. In that time, I’ve found him to be an insatiable pursuer of truth and a brilliant narrator of his experiences along the way. Over the years I’ve seen him take a leading, pioneer role across a disparate range of topics, not limited to diet and health (Paleo early adopter), finance (crypto), politics (unbeaten election prognosticator and reader of the cultural ‘tea leaves’) and now AI and all the other stuff I didn’t mention.

The trait that most resonates with me, however, is that unwavering commitment to truth. There’s no sideshow, no agenda: only the truth, even if that means walking back a previously held position. Richard has always struck me as having unimpeachable integrity, wears his heart all the way down his sleeve, and never shies away from the action. In all honestly, there is no ‘internet personality’ I trust more.

You’re missing out if you don’t jump aboard, and you have no idea where you’ll be this time next year thanks to the stuff you’ll learn on FTA.

Cheers for everything, Richard!


August 10, 2023
Owen Leahy
Powell, WY USA

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